The Weekend Update - Lookin at Lucky

Recently, one of our readers questioned why there haven't been as many posts on TSB. We must apologize that we are not as "witty" as some platforms writing April Fools posts. For those that are curious, TSB has been seeking new technologies. So with the Derby on hand, TSB was feelin' lucky heading down to the Kentucky Derby. Just like jockey Garrett Gomez, TSB has done his job and is "Lookin at Lucky." Outside of today's race, there hasn't been anything exciting to report. So what's new? If another " total" motion preservation system is what you want, then we saw plenty of them last week. But, are they really worth writing about? Just because its your product or you have some "skin" in the game doesn't mean its going anywhere. Remember, just like in horse racing there is a major difference between the thoroughbred, the rider and the owner. Just look at the products that we reported about last week. They aren't the attractive two-year olds that TSB was looking at this morning. If the response in the comment section to the Spine Technology Summit Meeting and SAS is a barometer of things to come, the industry has way too many meetings. This industry is no longer built on patient care and clinical efficacies, it now panders to the desires of the Street better known in Louisville as the bookmakers. How does one generate realistic growth when the economic environment in healthcare has changed? What are the odds? Five or six years ago, when these meetings were being developed, industry professionals questioned the motivation, who was running them, and, was this industry becoming too commercial for its own good, placing profits before patients? If this is where we have arrived, it's time for new blood. If attendance and climate is a barometer of things to come, this meeting has seen its day. Besides, there are prettier phillys in Lexington today. Those that drink the "spine kool-aid" can discuss the papers and posters that were presented, just look at whom is placing their clinical imprimatur on these papers and one has to wonder has SAS become a meeting of something old, something new, something borrowed, and something blue? Yuan, Hochshuler, Blumenthal Young, Davis, McAfee, Philips, Krishna, Friesem, even Viscogliosi etc..... Old jockeys attempting to ride young and new horses. Unfortunately, egos, personal portfolios, and investor capital still rule when it comes to spine. One of the many questions that must be posed to our readers is, when will our Captains of Industry realize that the party is over? Hope still looms based on Baxter's recent acquisition. Yet, like today's line, the odds are always modified to benefit the race based on the forecast. Over the past years industry growth rates hovered around 15-20%, today, the titans of Wall Street have modified the industry guidance to 8-10%.

If there is anything that is worth reporting it must be NuVasive. How does this company continue to razzle and dazzle the track? Could this company be running on today's odds for Stately Victor? Could it be because of the jockey riding this horse, Alex Lukianov? Considering that this company is truly a one-trick pony platform, XLIF and NeuroVision how do they continue to win every quarter? Eventually, all thoroughbreds are put out to stud. Spare us the Osteocel story because Devil May Care is running at 11-1 odds to win. Is it consulting agreements? Mission Impossible 20-1. Is it a sophisticated educational platform? Ice Box is running at 9-1. Is it the wining and dining? Pick Super Saver at 8-1. Let's face it, NuVasive is beating Synthes, Medtronic and DePuy at their own game. But why? One has to wonder how long they will ride this horse? As long as that three-tiered training program for XLIF exists, they've got the surgeons by their hearts and minds, and you don't even need the kool-aid. But our readers must admit, it gets entertaining when a new CFO is now an expert on XLIF and spine surgery because he works for NuVasive.

So in closing, TSB is standing near "Lookin at Lucky," and I'm feeling pretty lucky. So I'll be ordering another mint julep and thinking about those not fortunate enough to take in this event. TSB wants to know what our readers think?

Are These Products Truly Dynamic?

It was a beautiful day in NOLA and there was a buzz in the air. Brangelina was not in town working on new homes. TSB was looking for Brad, unfortunately, he's on the French Riviera with Angie and the kids. The Spine Technology Summit prepped for a day of fun and frolicking when it comes to emerging technologies. TSB thought a retrospective review of three of the oldest technologies in development was apropo that were being presented at this forum merited some blog time. Interestingly, there seem to have been changes at some companies. Impliant has taken on a new CEO and President by the name of George Trutza. It is evident that this company has an affinity for former US Surgical employees. The bigger question is, what is going on with the TOPS, considering that its been four plus years in the making having hit a few bumps in the road? Is someone actually going to step up and buy this product, or, has this product become another albatross? What will this procedure cost? Will the investors ever recoup their investment?

Then we have Applied Spine Technology. Another product six years in the making with numerous managerial and engineering changes. Will this product ever get to commercial launch? Or, was this another product that for all it has been made out to be, never amount to anything but a loss leader? Tom Woods, J.P. Timms, Linda Golomb, and now Craig Corrance? A long line of twists and turns in providing this organization direction. Seems like the only thing that is making progress is the evolution of their website. Sooner or later, maybe, just maybe, they will get it right. As far as the product goes, it is still too costly to manufacture. We wonder if this product would have received as much attention if it wasn't for Panjabi. So, who wants to buy this device?

Disc Motion Technology is another company that has been around for a while. One of the first companies with a concept for a posterior lumbar disc, today, it is touting this system as a total motion segment. One can argue if you resect the key components that make up the vertebral complex, eventually you'll find the root cause of pain. But the bigger question is who wants all that hardware in their software? Will this product ever get to the market? An Advisory Board that contains names from the Who's Who in Spine, TSB has heard that this company has had trouble raising capital. If Andy Greenberg and a cast from dancing with the stars can't do it, who will? But the real question is, will this product ever be approved and get to the US market? It has been utilized in Europe, but word on the street is that it is being implanted at European prices.

Retrospective data can substantiate clinical efficacy, but, time is money, and, money is time. It's game time. As an admirer of those that perform the art, one thing that we all know is that doctors are terrible businessmen. That's quoting doctors not lay people. So, TSB would like to know what our readers think? Even nice people have a "come to Jesus" moment when their dreams and aspirations are overrun with a dose of reality, maybe hitting the lottery and cashing out was a thing of the past? Until then, see ya in the Treme.

Facet Fusion Technology: Does it really Work?

Recently one of our readers e-mailed TSB and inquired whether there was any existing literature/white papers pertaining to facet fusion devices. This post pertains solely to machined allograft products that have been in use for two to three years. This alternative treatment to fusion is relatively new, so, TSB went in search of data that would potentially substantiate the clinical efficacy of these products, address the many concerns that have been raised implanting a cortical allograft within the facet joint, and whether there was a selection criteria that would make orthopaedic and neuro-spine surgeons, interventional radiologists and pain management physicians comfortable with these products as an alternative modality of treatment to traditional fusion techniques.

So what did we find?

The first clarification that must be made is that bone dowels or wedges are not as new as some marketing platforms claim. Bone dowels and wedges of different shapes and sizes have been around for many years, especially in orthopaedics. To claim that the allograft will "eliminate" facet pain is a bit disingenuous. Maybe, if the primary source of pain is facet degeneration, but, back pain can be and is usually accompanied by secondary, and at times, even tertiary drivers. Therefore the key to any successful surgery is patient profiling, in addition to pre-operative planning. In many respects, it's similar to laser surgery. Yet, before any of this is considered, the majority of patients prefer to be treated conservatively. This runs the gamut from administering pain medication, "hand grenading" the facet joint with a combination steroid/anesthetic injection, PT, and a good old fashion facet rhizotomy where a needle or catheter is inserted into the area where the sensory nerves meet the joint sending an electric current utilizing heat to stun or ablate the nerves utilizing fluoroscopy. So by the time the patient is desperate for surgery, the physician has extinguished conservative therapies.

But what about the osteogenic characteristic of the allograft used to manufacture these implants? Most orthopaedic surgeons are skeptics using a cortical graft, and in all likelihood will never be proponents, or, advocates of this procedure, unless they are a paid consultant. Neurosurgeons seem to like this product, yet, one must question the philosophical difference between these two disciplines. So the question must be raised, where is the retrospective data substantiating facet fusion using a cortical allograft? Considering that it is nearly impossible to develop a cancellous graft for facet fusion applications, yes, TSB knows that some will argue that it can be done, but at what cost? And, where will one harvest from? The industry would love to see the published data in addition to what financial interest these physicians have in driving the revenue for some of these companies. With the Spine Technology Summit in NOLA next week, this would have been a perfect forum to showcase results.

But the biggest challenge that any of these companies have is the selection criteria. Not one of these companies can specifically provide an established criteria as far as patient selection. Facet pain is a broad generalization. So, in the spirit of debate, have any of our readers had success selling these products? What have been some of the clinical indications? And, which specialist seem to like the use of this device? Sometimes, it's not just about the money, at the end of the day it comes down to outcomes. TSB wants to know if our readers can shed a little light on this topic.

You know the old expression that if one cannot get one's way, one must adjust to the inevitable. Therefore, if the mountain cannot come to Mohammed, Mohammed must go to the mountain.

Spine Mardi Gras NOLA

On April 26th, 2010 the 6th annual Spine Technology Summit will convene in NOLA. No longer is this meeting a Robin Young production. Back in 2009, Robin partnered with P&M to provide a forum for the rapidly changing spine industry. Yet, for some of the presenters, it may be time to defer to Malcolm John "Mac" Rebennack, Jr., aka Dr. John the Night Tripper, and start singing the lyrics to his hit single Right Place, Wrong Time. Based on the current agenda, it seems that the majority of the spine cartel has decided to take a pass on this years invitation. Some gnome will be sent to sit in on "some" of these tiresome presentations. If product development is a marathon, some of these companies are now in a sprint. The usual suspects will tout their clinical, financial, or equity position in these products, singing their praises like the lyrics in the Leonard Cohen hit song "Hallelujah."

I heard there was a secret disc, that Andy Greenberg dared to risk, but he can' t really raise the dough now could you, it goes like this the fourth or fifth, the Carlson fall the Krishna lift , the baffled CEO composing Hallelujah, ......... Hallelujah, Hallelujah, ................Hallelujah, Halle....lu....u......jah.

Some oldies but goodies have decided to come back and give it the old school try, attempting to re-establish their technology after some clinical set backs, or, after an inability to raise capital to propel these products to the next stage, the eventually sale of their product to a member of the spine cartel. Besides, some of these investors are still looking to hit the lottery, and you know the expression, "you have to be in it, to win it." Some new companies have surfaced, allowing many to believe that hope does springs eternal for the spine industry. Yes, readers there are some new widgets and gadgets. The most interesting part of the day will be the diagnostic and specialty instrument segment. A must for surgeons that are poor technicians. Spine Guard has a kool product (no need to thank TSB for the plug), boy do we know a few surgeons that could use this product. The most fascinating aspect of the agenda is the categories that have been selected. The collaborators of this event are identifying newer ways to spin these presentations. No longer do we discuss fusion, it is now called advanced fusion, as though they were going to accelerate the natural process of healing because of a new surgical approach or technique. When it comes to hardware the agenda is all over the place.. There are six or seven companies on the agenda that will be updating the market on technology that has been in the works for at least four or five years. Overall, when one looks at the agenda, it seems to have lost some of its luster from previous years. But what can one expect from all the hype. Like a famous surgeon once said, "if we resect the entire tri-complex of the spine, and implant enough of anterior and posterior hardware, maybe, we will alleviate the patient's discomfort, eventually. So you know what Dr; John sang;

Slipping, dodging, sneaking, Creeping hiding out down the street, see my life shaking with every who I meet, Refried confusion is making itself clear, Wonder which way do I go to get on out of here, I was in the right place, but it must've been the wrong time. TSB wants to know what our readers think about the agenda and whether there is anything worthwhile for a potential investor to buy into?

510(K) Approvals for March 2010

Aesculap: Hydrolift VBR System

Biomet: Solitaire PEEK Anterior Spinal System

K2M: Chesapeake Spinal System

K2M: Pyrenees Cervical Plate, Semi-Constrained Screws

LDR Spine: USA Spine Tune Ti Spine System

Medicrea: Impix Manta Cervical Interbody Device

Medicrea: Pass LP Spinal System

Spineart: Romeo Posterior Osteosynthesis System

Spinecraft: Apex Spine System 5.5mm Ti Rod & Polyaxial Screw Washer

Spinefrontier: Indus Anterior Cervical Plate

Stryker: AVS Align PEEK Spacers

Stryker: Modification to Oasys Posterior Cervical System

Synthes: Matrix MIS Rods

Zimmer: Trabvecular Metal VBR Replacement System Instrument Set

Spine Blogger Alert: Is There an Evolution Revolution

It was reported on the street that AlphaTec was pulling the Isobar Evolution Dynamic Rod and Screw System from the market, and only allowing the surgeons in the study to continue to use this product. TSB wants to know what our eyes and ears on the street are hearing.

Guess Who's Coming to Dinner?

No its not the 1967 drama starring Sidney Poitier, Katherine Hepburn and Spencer Tracy. TSB had a controversial dinner with one of his surgeons discussing Physician Owned Distributorships and Hospitals. "Dr. Famous," by the way, picked up the tab. TSB hopes we didn't break any of those AdvaMed rules. As we discussed these topics, unexpectedly, he looked at me and said, "we/doctors are a peculiar group of people, we think just because we were smart enough to graduate from medical school and become a surgeon, we believe we can be good at everything we do outside of medicine. It's an inherent arrogance."

Mentioning the recent ruling that was reported on OTW, even Dr. Famous felt that its self-aggrandizing to preach how bright of a businessman one is when physicians can selectively choose the patient that they operate on. He equated it to running an insurance company, using the former US Healthcare as an example, where they were willing only to underwrite policies that were not over a specific age, and, had minimal health risk. The argument that I posed was that this country was built on a free market economy and physicians should be able to own a hospital if they choose to. His response was, "if they're willing to take care of everyone, including medicare patients and the destitute, he has absolutely no qualms about physicians owning their own hospital." Obviously, Dr. Famous has some integrity and a code of ethics.

The most interesting aspect of our conversation was his observation that if physicians had the right to own facilities without restrictions, most companies would find out how quick the pricing of implants would come down, and, that there probably would not be a need for physician owned distributorships, nor would there be all of these fictitious consulting agreements. Yet, even he questioned the legality of such a business model asking whether there is a difference between state and federal laws that are applicable to POD's. So TSB wants to know what our readers think? Would the delivery of healthcare be more efficient both medically and financially if physicians were allowed to continue to build and own hospitals without restrictions, or, would it become a reflection of how poorly they run their business, magnifying the current climate in healthcare?

"I know you deceived me but here's a surprise, I know that you have because there's magic in your eyes, I can see for miles and miles and miles and miles, oh yeah"