When the woodcarver Geppetto created his wooden puppet Pinocchio he was a true visionary in the sense that as far back as 1883 he knew the day would come when a modern day Pinocchio would surface. Unlike this fictional character, today we have a real life character that is currently working at the Nebraska Spine Center, situated in Omaha.
Tuesday, April 6, 2010
The Surgeon Salesman: Truth in Advertising
Recently, OTW ran an article on the new Custom Spine articulating TLIF device. So TSB lobbied sources regarding this product. What jumped out from our interview with a few former employees was that the surgeon in question, John McClellan failed to disclaim to the writer of this article Elizabeth Hofheinz, and OTW's readers, that not only is he an investor in Custom Spine, supposedly, he is also a board member.
So the question must be asked of our readers, can we believe anything that is said about a product when the ultimate authority fails to disclose his financial ties to an organization? Is this an example of medical marketing at its best? With proper disc space and end plate preparation have we ever had a problem with traditional TLIF's? One must admit that most interbody products are packed with enough of magic dust, whether it be a synthetic or BMP, to enhance the fusion process.
So in closing, one must ask the penultimate question, is it new, is it true and will it really make a difference in the outcome? TSB wants to know what our readers think?