It was reported on the Street that the "Evil Empire" will be holding a lab for spine surgeons this weekend in Memphis on the use of PEEK Rods. Looks like there will be a windfall this weekend for the Pole Dancers at Platinum Plus. PEEK RODS? So the first question that must be asked is, Why PEEK Rods? And if so, are PEEK Screws that far behind? But the bigger question that must be asked is, "will PEEK Rods improve the clinical outcomes? TSB and one of our sources on the Street had an interesting conversation about MDT this afternoon. What happens to a company when it becomes the market leader and no longer offers innovation and is purely marketing driven? Do you launch TSRH 3D at the North American Spine Society Meeting and call it innovation? Do you launch another cervical plate? Do you launch a resorbable plate only to have it cannibalize an already cannibalized portfolio? Has Medtronic become the Apple of the Industry?
Medtronic may be the leader in terms of market share, but with the exception of INFUSE, what has it done lately? Hawkins never liked spine, if not for the margins. If he had his druthers, he probably rather not play in this arena, but that's no longer his concern. At a time that hospitals are capping pricing for lumbar fusions, how will PEEK Rods drive down the price of a procedure? If anything, PEEK will drive up the cost. Getting excited about PEEK Rods is like getting excited about Trans 1's Butt Bolt. You know the product that everyone loves to hype yet questions remain about the efficacy of cleaning the disc space and the end plates so that the surgeon can achieve boney apposition. So TSB wants to know what our bloggers think. Are your surgeons game for Memphis? Do they like Bar-B-Que? Are they Blues aficionado's? Do they like coming home with Stripper perfume? TSB wants to know what y'all think?