Fellow bloggers, one of TSB favorite quotes is " the difference between truth and fiction is, fiction only has to make sense." Especially, when you are pandering to potential investors weaknesses. For a company whose stock dropped from an all time high of $7.62 and today hovers around $2.95 there's a sense of urgency at AlphaWreck. On April 11th, the FDA, you know, better known as the spine industry's boogie man, approved the Solus. Now there's marketing ingenuity at its best, an original name, if ever used in our industry. Solus means to stand alone, so does this mean that the Solus will be a stand alone device? In addition, this device is touted as a innovative interbody. As the Family Guy would say, WTF? But it gets funnier when one scrolls down through the article posted on OTW. This device has counter rotating blades, ooooooh!
But here's the kicker, Dirk Kuyper is quoted as saying, "in order to optimize the success of this REVOLUTIONARY PRODUCT, the controlled launch will be a tiered release with emphasis on both clinician and sales training." You aren't serious? Surgeons and sales reps will need to be trained on how to activate rotating blades. TSB would think that at this juncture most surgeons understand how to approach the disc space, or course unless you're one of the surgeons that spends more time in litigation than in operation, or you can't read an MRI, CT or X-Ray. So in closing, TSB wants to know what our fellow bloggers believe, is this new, is this true and will this make a difference?
You know what the Maestro Eric Clapton once sang;
If I could reach the stars, pull one down for you
Shine it on my heart, so you could see the truth
That this love I have inside, is everything it seems
As for revolutionary innovation, it's all in your dreams
That I could change the world, I would be the solus in your universe....