Fellow bloggers, as the last vestiges of summer leave us, and we enter the spine silly season, CNS, NASS and of course the Spine Technology Awards, TSB must ask the $10 billion dollar question, where is the innovation and emerging technologies that we have been waiting for? Our correspondents that attended CNS and roamed the conference room, excuse us they meant, the exhibit hall in Washington, DC, reported that CNS must be concerned with the legitimacy of a meeting whereby attendance may have been at an all time low. With the exception of K2M, which launched some new cervical products, was there anything that truly was a game changer? The perception was that some companies hardly had any traffic. As usual, CNS strategically placed the "big boys" in the center of the exhibit hall where they erected their temples (small one's at least) so neurosurgeons would pay homage to them as they walked to the back to listen to the speakers and papers that were presented.
Interestingly, NuVasive, aka the Billion Dollar Baby, was missing from the festivities. Could they have been licking their wounds, or, was NuVasive one of the smarter companies not wasting their time and money considering that NASS is right around the corner? So what is truly happening in spine? Have we "out innovative" ourselves? The Spine Technology Awards will be a barometer of where the industry is truly headed. Who will present in the various categories for OTW? Will the judges be comprised of the "usual suspects?" Will there be anything different, or, will this be another humdrum performance? Every now and then our readers provide us with their words of wisdom regarding the state of the industry, but how does one keep their motivation and eye on the ball when some of the companies that you work for have done NADA to create that 6 degrees of separation for you to continue to grow your business and meet sales expectations? So here is your opportunity for your voice to be heard. What is it that your company is launching or selling that will provide you with the necessary ammunition to take out the competition? If anyone knows what's going down, it is always those in the infantry, regardless whether the generals admit it. Is spine the last frontier for medical devices, and has time caught up with this well insulated industry. As hospitals continue to drive down pricing, and insurance companies deny procedures, how is this affecting your ability to grow?
It will be interesting regardless whether Obama gets re-elected or not, because as more companies focus their efforts into foreign markets, they are behaving like the rest of America's titans of industry seeking new markets. The backlash from all of this will be more and more foreign made implants glutting the U.S. market, driving down the actual selling price. So TSB wants to know where is the technology and does your company have it?