TSB decided that it would be worth a glance to look at the first company to operate within the public domain as an acknowledged POD, our good friend Dr. John Steinmann's own venture, Renovis-Surgical (www. renovis-surgical.com). What is striking about this website is Renovis' mission statement, if that is what it truly is......"Renovis is committed to providing innovative products that help surgeons meet demanding patient needs. By combining advanced materials and innovative design features with tried-and-true principals, Renovis aims to enhance device performance and longevity."
The words that really jumped out at TSB were "innovative products." So TSB decided to stroll down memory lane and check out this "innovative" product portfolio. But before we get to the nuts and bolts of the story, we thought that it be imperative that we define what the word "innovate" means. The adjective itself means to introduce "something new," or as if for the first time. What really comes to mind is the old wedding rhyme "something old, something new, something borrowed, and a lot of me-too." Out of curiosity, TSB starting to look at all that innovation that is taking place at Renovis-Surgical. Much to our disappointment, there was a lot of "me-too" products. Hey, Dr. Steinmann, where is all that innovation? At first glance that T700 reminded us of the the Synthes Large Cannulated Screws with their self-cutting/self-drilling tip, even the instruments reminded us of Synthes. As for the External Fixator, well let's just say that Stryker Howmedica would be flattered. As for the pedicle screws, there wasn't anything new. In fact they were top-loaded, low-profile, and multi-axial reminding the viewer of all of the same buzz words that currently exist in that market.
Renovis Surgical explicitly states on their website that they are a member of "AdvaMed." That is funny. It reminds the reader of biologic companies that validate their existence by claiming that they adhere to AATB standards. Being a member of AdvaMed brings to mind the story of the parent (AdvaMed) that is working diligently downstairs in their home office, when all of a sudden the kids (Renovis-Surgical) are making a ruckus upstairs. The parent walks to the bottom of the staircase and yells out, "is everything all right up there?" The kids yell back, "everything is fine dad." AdvaMed is another in a long line of lame duck organizations. AAOS, NASS, CNS, AANS, ISASS, CSRS, etc., etc., and so on. Adopting a Code of Ethics and actually living by them is debatable. But we will leave that debate to the many salespeople and their companies that actually attempt to sell to Dr. Steinmann's facilities or hospitals that he works at. Since Steinmann is so concerned with driving down the cost of healthcare, why don't companies just go in and undercut his price and let's see if he is willing to use their products instead of his own. After all, he is interested in driving down the cost of delivering healthcare, isn't he? And, he is looking for the best implant at the cheapest price? So as we begin another week in the wonderful world of spine, what do our readers think, is Renovis-Surgical innovating or are they imitating? In closing you know what the FixX once sang;
"The deception with tact, just what are you trying to say,
You got a blank face, that irritates, communicate, pull out your party piece
You see dimensions in two, state your case with black or white
But when one little cross leads to shots, grit your teeth
You run for cover so discreet, Why don't they do what they say, say what they mean
One thing leads to another!!!!!!!!!!!!!!!!