- Ed Durkin, Marketing Consultant -
Hey Ed, this has to be the quote of the year. Not only is Stabilimaxx challenging to explain, it is challenging to manufacture, and it may be challenging to implant! You gotta love our industry. Press Release: Applied Spine Launches New Website. After how many years? 5 ? Applied Spine is at the point of announcing it has launched a new website. Panjabi needs to find the right people to get this product to the market. Thirty Days in the Hole. Could it be possible that by getting the patient involved in an interactive questionnaire, the patient will be able to convince their spine surgeon that they are a candidate for Stabilimaxx. Isn't that the surgeon's job? Oops! TSB forgot, consumer driven healthcare, the future of spine care in America.
Is the spine industry ready to take the next step in advertising where we become like the pharmaceutical companies listing the potential side effects of having back surgery with some of these devices? TSB wants to know what our readers think?
PS: The animations are nice.