But you know what they say, when one door closes, another one opens. So how long will it be before all those Stryker distributors and reps are calling NovaBone (the closest competitor), or for that matter someone else? Having been involved in numerous acquisitions and integrations, TSB can report, that as we write this post, salespeople are brainstorming about the potential scenarios that will develop over the next few weeks and months.
As with any acquisition, Baxter has evaluated the business distribution model and has not rendered any decision as to what will happen until their game plan is in place. This will leave distributors and salespeople apprehensive as to how long they will continue to sell this product. Of course, the cost of sales with their current distributors will be evaluated, along with those contracts. With that in mind, Baxter bought this portfolio to enhance their ortho-biologic portfolio, especially since their reps have been attacked by Orthovita over the past four years with the introduction of Vitagel to their armamentarium.
But does this mean that Baxter is finished with anymore acquisitions? Knowing that this company has a direct sales force, it is a matter of time before they start eliminating some of the current distributors. Why would you pay high commissions when you can get your direct sales people to distribute this product? Is it a matter of time before we hear of Baxter buying a hardware company to compliment this acquisition? TSB wants to know what our readers think?
PS: Companies in Orthobiologics should build a shrine and pay homage to the CEO of Baxter, he couldn't of set a better precedent than what he paid for Apatech. Put your hand under the radio, can you feel Jesus?