Who Says We're Not Commoditizing our Industry?

Recently, TSB has been challenged regarding an analysis that the Spine Industry is euthanizing itself. Ironically, today, Amedica announced the launch of four new products, just in the nick of time for NASS! These products include; the Concise Anterior Cervical Plating System, aka The Tether Plate, I get it they're going to fool the market place, Valeo Synthetic Putty, aka Therics Synthetic Bone Putty, in addition to silicon nitride VBR's. They're still calling it a VBR, that's funny.

After all the pomp and circumstance, Amedica hired a band to march down Main Street in Salt Lake City announcing Ben Shappley's arrival. This is how they expect to grow their business with, more "me too" products, let alone a few that are offered by another competitor. Randy Theken, you must be laughing all the way to the bank. I would loved to have been negotiating this deal because I would have made them commit to buying minimums. If this is leadership, it constitutes the blind leading the blind. Who knows maybe the next thing we hear is that they are attempting an IPO! You know what the definition of insanity is? No need to give our readers the answer! TSB wants to know whether our readers really care?

In closing remember what TSB is singing: Welcome back my friends to the show that never ends, we're so glad you could attend, come inside, come inside. Come with me the show's about to start guaranteed to blow your head apart! You've got to see the show, it's a dynamo, you've got to see the show it's rock and roll.