How entertaining is their website when it states, "if you are looking to find a captive audience of qualified decision makers to purchase your products or services, NASS WOULD LIKE TO OFFER YOU A SOLUTION that will get you and your products in front of more than 3,500 spine care professionals in one location." Solution, just get me some time in their office or between cases! The last thing these people want to do is hear some rep selling them on something they do not want to use, or have heard a million times before! TSB would like to know how many leads the start-up and early growth stage companies received from this year's meeting? I would bet less than expected, and in some cases non of real interest. This organization has been sucking money out of our industry to feed its members, residents and fellows, then lobby us to subsidize their speakers, offer residents travel scholarships, sponsor Cyber Cafes, luggage and airline check-ins and a massage relaxation station. You would think we were running a professional basketball team! In addition, you can pay to have your name on a conference tote bag and portfolio, sponsor a city map guide (are you kidding, everyone knows where the local strip bars are) and have your company's name on hotel keys. Who knows, you might even get on an elevator and see an advertisement about your company. All for the ridiculous price of a gillion dollars.
How much longer will we pander to an organization that has given us mediocrity in terms of quality and content? The real work is done everyday in the trenches by these surgeons! Today we have NASS, CNS, AAOS, AANS, CSRS, ISSLS, SRS, SAS an alphabet soup array of organizations that in all respect center around the same theme. In addition to these meetings we have the Alex Vaccaro and Todd Albert Meeting in Cabo (is this still in Mexico), Robin Young's Spine Technology and Stem Cell Summit, and last but not least the Dubai Spine Masters (is this a tennis tournament?). These are just venues that are just sucking the life and money out of our industry! It's almost like buying a new marketing report for a thousand dollars every year only to find out that things really haven't changed? It's all in the data, oooooooh!!!!! What will we learn at CSRS that we couldn't have discussed at NASS, only three weeks prior to going skiing in Utah? If I'm skiing, I'm skiing with my friends! Aren't these meetings self-serving? One of my neuro-spine surgeons was laughing at the industry back in May while attending the 2009 AANS meeting when he said, " I thought I was coming to a meeting that would have some new neuro-vascular products when all of a sudden another spine meeting broke out!" So now we meet in March, we meet in April, we meet in May, we meet in June, we meet in October, we meet in November, we meet in December. It's a wonder we get anything done attending these meetings. Is medicine and innovation moving at the speed of light that within a few months there have been so many changes to report about, or, are these organizations designed to feed some people's egos and wallets?
Maybe if we focused on the task at hand we would offer better solutions for patients, and find new and innovative ways to develop products faster at a reasonable cost to the customer. 100% Fused you are 100% right, "Is NASS Relevant?" TSB wants to know what our readers think?
"The definition of insanity is doing the same thing over and over again and expecting different results!"