"Is that all there is, Is that all there is, If that's all there is my friend, then let's start dancing, we'll break out the booze and have a paaaaarrrty, if that's all there is! "
As the late, late, late Peggy Lee once sang, is that all there is? The spine industry has to be singing that song after today's announcement. More classic "me too" fusion products, and of course, the public will be told that the company was acquired for its innovative dynamic stabilization system, the Isobar. I guess the sucker that TSB wrote about in September is AlphaTec. Another "me too" cervical plate, more "me too" PEEK, cannibalization of the existing portfolio. Who ever heard of subtraction by addition?
Dirk's Quotations, he sounds a bit like the Dali Lama!
"Increasse scale and global presence in all major geographic markets" - Duh?
"Cross selling opportunities across core spine and Aging Spine products' - How long are you going to sell that propaganda?
"Strengthens and expands the company's product portfolio" - Duh?
"Enhances the company's ability to educate and train spine surgeons?" Haven't you been doing that all along?
"Diversifies potential future U.S. healthcare reform and regulatory risks!" What the hell does that mean Dirk?
Who does this deal really benefit? Did you really acquire Scient'X for its marketshare? What marketshare? Did you acquire Scient'X for its IP? What IP? It smells as though this deal was made to create the illusion that AlphaTec is on the rise. You know what the late Lowell George once sang; "Time Loves a Hero!" Go figure? Isn't this disingenuous considering who owns whom? TSB wants to know what our readers think?