Tuesday, October 20, 2009

Superion ISS - Is Vertiflex Transforming Itself?

Superion : the first Autobot that was created from five smaller robots who are able to transform into fighter jets and planes. Superion had two major objectives, one to destroy the Deceptors (Spinal Stenosis) and to protect others (patients).

Recently TSB ran across an article that was published in the "read Media Newswire" that SUNY Upstate Medical Center in Syracuse, New York was recruiting potential patients 45 years of age or older who have been diagnosed with moderate lumbar spinal stenosis, and whose symptoms include leg pain, buttock pain, and or groin pain that is relieved by either sitting or bending forward. Sounds a little like the criteria for the X-Stop?

Yet, TSB was wondering whether they should have included, "that are unable to walk more than fifty to sixty feet before having to sit down." So what is this product? It was 'dubbed" Superion ISS and the device was designed and manufactured by Vertiflex. So who is Vertiflex? It is a company that is comprised of former DePuy Spine and Interpore Cross employees.

The word on the street is that there was an across the board house cleaning last fall/winter when Earl "the Pearl" Fender took over as the President and CEO (unfortunately he doesn't have a jumpshot like the real Pearl). After performing some due diligence on this company we found out that the company has been swimming against some strong currents. It has been reported that they are having challenges increasing revenue. Could this be that the portfolio is truly not that impressive? In addition, it doesn't help your reputation when you run people out, after taking over the company.

Obviously whomever came up with the name must spend much time playing Transformers in their office. Who knows what their next product will be called, Air Raid, Firefight, Silverbolt, Skydive or Slingshot. You know you have no creativity when you start naming your products after characters from the Transformers. TSB wants to know what our readers think about this product?

1 comment:

  1. Superion ISS is a yawn, as are virtually all interspinous spacers. I'm still laughing from reading the announcement of EF's ascent to power at Vertiflex. It reminded me of an article I once read about college applications:

    "To hear college admissions deans tell it, most of this year's undergraduate applicants come straight out of Garrison Keillor's Lake Wobegon, where all the children are above average.
    Except that these overachievers are way, way above average. Not one negative comment in letters of recommendation. Class valedictorians abound, many from the same high school. And everyone, it seems, is co-captain of the swim team, class president or both.

    Bright, talented kids? Certainly. Too good to be true? Probably."