The Spine Blogger reached out to a few of his design colleagues to solicit their opinions on the Vertebron Low-Torque Pedicle Screw System (LTPSS). The consensus was that the Blocker, Rod, and Rod Persuader interface were not designed well, in addition, the company lost some of its early surgeon advocates due to their inability to modify some of the designs in a timely manner. Isn't this a reoccurring theme among most start-up/early growth stage companies? David Paul, where are you to teach these people some basics in responsiveness?
Is there a lesson to learn? Hopefully, no other start-up/early-growth stage company ever follows this business model, one that was predicated on stiffing its vendors, employees and investors. This was a company that was run on "truth or dare." Unlike the Three Wise Men of biblical lore in search of the Messiah, they were not men of integrity. They were seeking gold rather than the truth, never finding the guiding star that would take them to fame and fortune. Though their names were not Gaspar, Melchior, and Balthasar, they were better known as Affifi, Khalili, and Natarajan.
So today marks the beginning of a new era for Vertebron's products. Hopefully Dr. Brooks and COO Michael Kvitnitsky can make Beef Wellington out of chop meat. Good Luck!